Product Marketing Manager
Livermore, CA
3-6 Month Contract to Hire
TechWorkers is seeking a Product Marketing Manager.
Responsibilities:
* Responsible for positioning the product and its features to the sales channel; managing development of the necessary product and sales collateral, including datasheets, sales presentations, white papers and Flash demos.
* Provides onsite support at tradeshows and other events per marketing strategy.
* Responsible for the cross-functional product launch activities to implement the go-to market strategy, including coordination of product introduction and market exploitation.
* Manages Creative Services, and Public Relations and support promotional activities.
* Supports Lead Generation activities
* Supports analyst relations activities, including managing response efforts for product/market research inquiries
* Oversees market research studies designed to identify new or emerging market for products and services and to capture market data on competitor´s practices
Requirements:
* Requires a BA/BS in Marketing or related field in worldwide marketing efforts or equivalent experience
* Requires 5+ years of proven experience developing collateral for new product launches and introductions
* Industry knowledge in IT Systems Management and/or Asset Management space is a big plus
* Requires an understanding of feature positioning within enterprise software companies
* Requires experience with technical writing which showcase effective communication, both written and verbal (with ability to show a sampling of writing skills in past technical assignments)
* Demonstrates effectiveness working cross functionally with peers and shows proven success creating long-term relationships.
* Demonstrates creative thinking and out-of-the-box solutions in prior Product Marketing assignments.
* Online marketing automation tools are very useful right now. Having a dedicated landing page tool to create a highly customized and convertible landing page. Read more reviews about — LeadPages vs Instapage Comparison.
Please send resumes to frank.trigueros@techworkers.com.
