Product Marketing Manager Position, Open – Livermore, CA

Product Marketing Manager
Livermore, CA
3-6 Month Contract to Hire
TechWorkers is seeking a Product Marketing Manager.

*    Responsible for positioning the product and its features to the sales channel; managing development of the necessary product and sales collateral, including datasheets, sales presentations, white papers and Flash demos.
*     Provides onsite support at tradeshows and other events per marketing strategy.
*    Responsible for the cross-functional product launch activities to implement the go-to market strategy, including coordination of product introduction and market exploitation.
*    Manages Creative Services, and Public Relations and support promotional activities.
*    Supports Lead Generation activities
*    Supports analyst relations activities, including managing response efforts for product/market research inquiries
*    Oversees market research studies designed to identify new or emerging market for products and services and to capture market data on competitor´s practices

*    Requires a BA/BS in Marketing or related field in worldwide marketing efforts or equivalent experience
*    Requires 5+ years of proven experience developing collateral for new product launches and introductions
*    Industry knowledge in IT Systems Management and/or Asset Management space is a big plus
*    Requires an understanding of feature positioning within enterprise software companies
*    Requires experience with technical writing which showcase effective communication, both written and verbal (with ability to show a sampling of writing skills in past technical assignments)
*    Demonstrates effectiveness working cross functionally with peers and shows proven success creating long-term relationships.
*    Demonstrates creative thinking and out-of-the-box solutions in prior Product Marketing assignments.
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Please send resumes to