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user testing

Facebook Seeks Advertisers with Disabilities for Speaking Event

Facebook Ads with bullhorn logo

One of the most integral features of Facebook is the ability to advertise a business to the millions of people who share similar needs and interests — and Facebook knows that blind people and others with disabilities use it to promote their pages and run targeted ads, just like everyone else. That’s why we’ve teamed up with the social network to put out a call for marketing and advertising professionals with disabilities to come share their experiences with programmers the accessibility of Facebook’s advertising tools. The conference will be done by our chosen advertisers and they will be able to use Conference AV equipment hire.

If you fit the description below and are interested in traveling to Facebook’s headquarters to share your knowledge, contact sblanks@lighthouse-sf.org.

The message from Menlo Park:

Facebook is looking for advertisers who use assistive technology to run Facebook ads, to share their experience with us. Our goal is to better understand the experience of advertisers using assistive technology, such as screen magnifiers, Braille displays or non-mouse equipment, so that we can build better products for them.

This includes business owners, social media advertisers, and particularly those who use Facebook Ads tools. For example, a Facebook ad tool is Ads Manager (on computer or mobile phone) or Power Editor. You might also use a partner tool that uses our API like Nanigans.

We want to meet someone who has used our ad tools quite a bit, someone who is passionate about social media advertising, and willing to share their story.

What we’re looking for:
People to talk about how they use Facebook advertising tools specifically and the internet more generally. We’re seeking people who can help us understand how assistive technology interacts with advertising. The talk will be 60 minutes, with 15 minutes of Q&A, for an audience of about 50 Facebook designers and engineers.

Things you’d be asked to speak about:
Your use of the Facebook advertising tools (in specific) and the internet (in general). We’re seeking inspiring speakers who would be articulate and can help others understand how assistive technology interacts with their advertising.

Who we’re looking for:
Full time users of one of the following:
– Screen magnifiers
– A combination of screen readers and screen magnifiers
– Braille displays
– Non-mouse inputs (head/eye tracking, mouth/blow/tongue devices or chording keyboard)

Alternatively, we’d be interested in speaking with people with cognitive impairments, someone who can explain how they use the internet and what special needs they might have.

This speaker might be a professional advertiser or marketer with a job title like, “marketing”, “advertising”, “ad trafficker”, “social media”. Or you might have experience managing and advertising for a FB page in another non-work capacity.

Where: We’d like to host you at our Menlo Park, CA headquarters to speak for a 60 minute session. The facilities are wheel chair accessible.

When: The week of November 30 – December 4, 2015

As a thank you for your time, Facebook is are offering $150 as a speaking honorarium plus travel expenses.

Contact: sblanks@lighthouse-sf.org, or call 415-694-7371.

This Weekend: Get Paid To Test BlindSquare

blindsquare logoDo you use the BlindSquare App to get around SF? Want to get paid to give feedback? Look no further.

The LightHouse for the Blind and Visually Impaired of San Francisco is working closely with the developer of BlindSquare, a popular navigational tool within the blindness community, to integrate a set of accessibility features (related to San Francisco Muni transit stops) into the BlindSquare application. We will be gathering feedback and data through a series of paid, in-person studies with current BlindSquare users.

We are targeting the weekend of July 18-19 to conduct the research. Scheduling is flexible, and sessions could take place mornings, afternoons, and evenings throughout the weekend. You should plan to devote approximately 2 hours to the study.  Space is limited. If you would like to participate, please answer the following survey questions and send your responses to Frank Welte at fwelte@lighthouse-sf.org:

1.     How would you describe your vision?

a.     No usable vision for navigation

b.     Some usable vision for navigation

2.     Do you own an iPhone?

3.     Do you use the BlindSquare app?

4.     How often do you use the app?

5.     How often do you travel independently outside of the home?

Thank you for your participation, and please spread the word!