Tag Archives: movie accessibility

New Movie Tech for the Blind and Deaf, Actiview, Launches with Disney’s Cars 3

If you’re blind or visually impaired, you know that going to the movies isn’t as simple as smothering your popcorn in butter and leaning back in a cushy chair. While you wait thirty minutes for the manager to locate and set up assistive devices, you’ve already missed the beginning of the movie — if the device even functions properly.

But over the last year, LightHouse partner Actiview designed and prototyped a mobile solution to this problem within the walls of the LightHouse headquarters, and even 3D printed their streaming devices in our Toyota Innovation Tech Lab as part of our startup accelerator. They have since moved their base to our Berkeley satellite location.

On June 16, Actiview launched in the App Store to offer widespread accessibility for the summer Pixar release of Cars 3.

The team and their direction were influenced by many hours of feedback from LightHouse blind staff. We supported Actiview through their beta version because we think it is a huge step in the right direction towards accessibility for all moviegoers.

There is a strong buzz about this new technology as the wider community understands that Actiview will be able to provide affordable access to thousands of movie screens. Last week, industry reporter TechCrunch wrote a fascinating feature on this LightHouse-supported technology. You can read the whole story here. 

The newest release from Disney•Pixar, Cars 3, will be fully supported by the Actiview app, delivering both amplified audio and audio description, free of charge, to anyone who downloads the app and shows up at the theater. Audio description is for blind users, with a voiceover track describing what is happening on screen. Amplified audio takes the audio of the movie and makes the dialogue clearer and louder, for hard of hearing attendees.

Here’s what to know:

  • Available on the App Store (http://appstore.com/activiewempoweredentertainment)
  • Audio Description for Blind and Low Vision
  • Amplified audio for Hard of Hearing
  • Captions and Languages coming soon
  • Works with Cars 3 in all US theaters
  • Assistive services are free

How to use Actiview:

  1. Download the Actiview App from the App Store.
  2. On June 16, Cars 3 assistive audio (assistive tracks will be available to for download in advance. Download over Wi-Fi before getting to the theater if you want to save on data use)
  3. Go to the Cars 3 screening of your choice, open the app, and choose either Audio Description, Amplified Audio or the two tracks combined.
  4. Give us your feedback by emailing comments to team@actiview.co or by calling our hotline at 1(844)-399-2789 to sound off!

Please note: The first time a user opens the app, there is a 30-second tutorial helping the user to understand how to navigate the app which requires headphones to go through.

Meet Actiview, the Ultimate App for Movie Theater Accessibility

If you’ve been to one of the LightHouse’s film festivals, our party at Pixar, or even just watched a movie in one of the living rooms at the New LightHouse, you’ll know that we care about making films as accessible as possible, no matter what kind of vision you have. That’s one of the big reasons why, when a new company called Actiview showed up at the doors of our old office this spring, we knew it was something great.

Fast forward six months, and Actiview now runs their operation out of the LightHouse’s new Toyota Robotics Innovation Lab, building the next big thing in entertainment technology. We’ll post more about the tech behind Actiview soon – but first, we’d like to give you an exclusive preview.

Bay Area residents can try out Actiview for the first time this Saturday, September 10th. To request an invite, send Actiview an email by Thursday, September 8th.

Founded on the basic principle that everyone deserves easy access to entertainment, Actiview is a San Francisco-based startup that promises to set a new standard for moviegoing. With close captions and any available secondary audio tracks (descriptive and amplified) bundled into one clean, easy-to-use app, Actiview aims to do what DMA did for Pixar films, for all movies in any theater across the world. And they need your help.

Actiview has put together its first version of its audio description and closed captioning tools and wants to show theaters and studios how powerful this new tech can be for audiences. They’ve set up a special user testing opportunity this weekend for kids, families, and individuals with an interest in the app to come, watch Pixar’s “Up”, never before seen with audio description on the big screen, and have feedback recorded to further the app’s development. It’s your opportunity to tell Hollywood what accessible movies mean to you.

If you’d like to attend the (free) event on the morning of Saturday, September 10, email alex@actiview.co with your name, age, and the number of family members or friends you’d like to bring along while you test the app. If there’s enough space, we’ll put you on the list. Meet you at the movies!