Tag Archives: entertainment

AMC Theaters Agrees to Improve Services for Blind Movie-Goers

 

FOR IMMEDIATE RELEASE:

San Francisco, CA – April 28, 2017 – AMC Theaters (AMC) has reached an agreement with several blind individuals, the California Council of the Blind (CCB), and the LightHouse for the Blind and Visually Impaired in San Francisco (LightHouse) to ensure blind customers have reliable access to audio description services at AMC movie theaters nationwide.

Audio description is a verbal description of the visual events on screen, which plays between pauses in dialogue. Many movies come with audio description tracks, and customers who are blind or visually impaired can listen to audio description through special headsets that are available at the theatres. With audio description, people who are blind and visually-impaired can fully enjoy the important and beloved American pastime of going to the movies.

Under the agreement, AMC will require the managers and staff who are responsible for programming and handing out audio description equipment to be trained on the equipment. AMC and the plaintiffs in the case have developed staff and customer information guides to facilitate better service. AMC also will require managers to check the equipment regularly. Additionally, AMC will now offer audio description immediately before the feature movie begins, so customers can test the equipment before the feature movie begins to help ensure customers don’t miss any of the movie troubleshooting problems. In the rare event that a theater’s audio description equipment is out of service, AMC will now update theater websites to remove the audio description designation from showtimes. AMC has agreed to implement these changes in theaters nationwide.

This agreement resolves a lawsuit brought by CCB, the LightHouse, and several individuals, represented by Disability Rights Advocates and Rosen Bien Galvan & Grunfeld LLP, in 2016, alleging that audio description equipment at AMC theaters frequently malfunctioned and that AMC staff did not properly check, program, or distribute the equipment to customers. AMC has provided audio description equipment to customers for years, but some blind individuals have had difficulty accessing the service because of equipment and customer service issues.

AMC Theatres and the Plaintiffs look forward to improved access to audio description services for blind and visually-impaired persons across the country.

Plaintiff Scott Blanks commented, “This settlement marks an important step toward improving access to the movies for people who are blind or have a vision impairment. I’m looking forward to going to AMC theaters and enjoying the movies with my family when AMC makes the changes to improve reliability of audio description in its theaters.”

Cynthia Pierce, AMC Senior Vice President for Facilities, Sight and Sound for AMC commented, “AMC is pleased to have worked with these organizations and individuals to develop solutions that will help bring the joy of movies to the blind community.”

California Council of the Blind President Judy Wilkinson stated, “The California Council of the Blind applauds AMC for working with us to enhance access to the movie-going experience for people who are blind. Movies are a central pillar of modern society, and ensuring that the blind community receives access to this content is critical to ensure that people who are blind are fully integrated into society.”

Bryan Bashin, Executive Director/CEO of the LightHouse states, “Access to reliable audio description is essential to ensure that blind movie-goers are able to enjoy movies in the same way that their sighted friends and family members do. Dependable audio description levels the playing field for the blind community. The LightHouse is pleased with AMC’s commitment to providing this service to blind movie-goers. We look forward to working with AMC to ensure that all blind movie-goers have a seamless experience when utilizing audio description.

Plaintiffs’ counsel Rebecca Williford of Disability Rights Advocates (DRA) explains, “We are pleased that AMC is committed to improving audio description services in its theaters. Audio description should be as reliable as any other service or technology at an AMC theater, such as a sound system or popcorn machine.”

Ernest Galvan of Rosen Bien Galvan & Grunfeld, counsel for Plaintiffs, said “when effectively implemented, technology like audio description has the power to further integrate people with disabilities into their communities.  By improving access to audio description services, this agreement harnesses that potential.”

Press Contacts

Scott Blanks

Senior Director, Programs

Lighthouse for the Blind and Visually Impaired

sblanks@lighthouse-sf.org

Rebecca Williford, Disability Rights Advocates

(510) 665-8644

rwilliford@dralegal.org

Michael Nunez, Rosen Bien Galvan & Grunfeld LLP

(415) 433-6830

mnunez@rbgg.com

About the California Council of the Blind

California Council of the blind (CCB) is a non-profit membership organization composed of Californians who are blind or have low vision. CCB’s mission is to gain full independence and equality of opportunity for all blind and visually impaired Californians. To read more about CCB visit: http://www.ccbnet.org/.

About the LightHouse for the Blind and Visually Impaired

The LightHouse for the Blind and Visually Impaired (the LightHouse), a San Francisco-based non-profit corporation, is California’s oldest organization serving the blind and visually impaired community. Through training, mentorship and recreation, the LightHouse is dedicated to aiding blind and visually impaired individuals in leading productive, enriching, and independent lives. For more information visit www.lighthouse-sf.org.

About Disability Rights Advocates

Disability Rights Advocates is one of the leading non-profit disability rights legal centers in the nation. With offices in Berkeley and New York City, DRA’s mission is to advance equal rights and opportunities for people with all types of disabilities nationwide. DRA has successfully negotiated access improvements to many contemporary technologies, including Redbox’s self-service video rental kiosks, Scribd’s digital library, the Uber ridesharing platform, and Netflix’s video streaming and disc rental. For more information, visit www.dralegal.org.

About Rosen Bien Galvan & Grunfeld LLP

Rosen Bien Galvan & Grunfeld LLP is a private law firm that specializes in complex litigation, including with respect to business disputes, employment matters, institutional reform, and civil rights.  For more information, visit www.rbgg.com/.

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Hear a New Blindness Story in This Week’s Pop-Up Magazine – Win Tickets

Win two tickets to Pop-Up Magazine at the Paramount Theater in Oakland this Thursday, November 10: email “Pop Up” to wbutler@lighthouse-sf.org.

When we started LightHouse Interpoint this spring, we had a vision of a literary magazine featuring stories by the world’s best blind writers. So far we’ve published work by world travelers, parents, professors, journalists, and regular blind people who have something interesting to say.

The LightHouse has always imagined Interpoint being bigger than just online essays, though, and this week we’re proud to announce that we have an Interpoint story, written and edited by blind people, going on tour with Pop-Up Magazine. The piece premiered at the Los Angeles Ace Hotel Theater on Thursday night to a massive audience response, and will be performed on all the stops of Pop-Up Magazine’s November tour, which means you can see it live in San Francisco, Oakland, Chicago, Boston, and Brooklyn.

Below find the full tour schedule and links to buy tickets. More about Pop-Up Magazine:

Called “a sensation” by the New York Times and referred to by the SF Chronicle as “Fast-paced, loose, often funny, and wholly unpredictable,” Pop Up Magazine is a signature San Francisco event which takes the live storytelling of radio programs like This American Life to the next level: in the form of a live, unrecorded show. With events that have sold out venues such as Davies Symphony Hall and the Greek Theater in Berkeley, Pop-Up presents the highest calibre of storytelling with all the excitement of a live concert. This month, our writers will be sharing the stage with the likes of Ira Glass, Gillian Jacobs, Joshua Bearman and Mallory Ortberg, among many others.

A huge thank you to Pop-Up Magazine for collaborating so closely with the LightHouse to develop yet another unique, untold story in the Interpoint series. See you at the theater!

Pop-Up Magazine, Dates and Tickets:

11/3 – THE THEATRE AT ACE HOTEL – Los Angeles

SOLD OUT

11/9 – NOURSE THEATER – San Francisco

SOLD OUT

11/10 – PARAMOUNT THEATRE – Oakland

BUY TICKETS

11/12 – HARRIS THEATER – Chicago

BUY TICKETS

11/15 – WILBUR THEATRE – Boston

BUY TICKETS

11/17 – KINGS THEATRE – Brooklyn

BUY TICKETS

Disney•Pixar Unveils Mobile Audio Description for ‘Finding Dory’

After lots of collaboration, tweaking and testing, the LightHouse is proud to announce that this week, blind people will be able get audio description for one of the summer’s biggest movies, on their own device, without asking for help.

That’s right! Starting on Friday, June 17, blind and visually impaired audiences will be able to get free, mobile audio description to accompany the release of Disney•Pixar’s Finding Dory.

The past year has seen lots of technological advancement in audio description technology, with Disney•Pixar leading the way for film studios with their app, Disney Movies Anywhere. The app was first demonstrated at the White Canes Red Carpet event in December, released at home with The Good Dinosaur, and discussed at length at our SXSW panel in March. Between these events, focus groups, and enthusiastic collaboration with Guide Dogs for the Blind, the Blind Babies Foundation, and other blindness organizations, this has grown much bigger than just one app: it’s a statement of purpose.

Disney•Pixar’s smart-syncing audio description, native to the mainstream app, represents thoughtful design that works for everybody.  When activated, it provides an add-on experience which levels the playing field for audiences who are blind or have low vision.

Paired with any Disney•Pixar film using headphones or earbuds, the app delivers an extra audio track which elegantly narrates important on-screen action for those who can’t always follow along visually. Now tested and available to use with Pixar’s 16 other feature films, the app’s functionality will work for its first new release when Finding Dory hits theaters this week.

Accolades for DMA

Earlier this week, FCC Chairman Tom Wheeler honored Disney Movies Anywhere with the FCC’s Advancement in Accessibility Award, which recognizes achievements in communications technology for those with disabilities. Alongside other innovators in the accessibility field, Disney•Pixar is proud to guarantee audio description to its fans when it comes to both new and classic films.

How to get Audio Description, anywhere:

1. Download DMA: Disney Movies Anywhere app from the App Store.

2. Make sure the iOS accessibility features are in use, or switch accessibility mode to ON in the DMA settings section.

3. Find the movie you’re watching in the “Audio Description” section of the Featured tab.

4. Hit “sync and play audio” button while the movie is playing. (You need to “Allow” to use your microphone for sync).

5. Sit back and enjoy!

Note: Please be considerate of others – makes sure headphones are connected and always use screen curtain (three-finger triple tap in VoiceOver) at any theater! We recommend using the app to download the audio description track before you go to the movie for best results.

More audio description, please!

The rollout of empowered audio description technology is no small task, and Disney•Pixar needs all the encouragement it can get in continuing its mission to serve blind and visually impaired audiences. Let’s face it, not everyone is totally tech savvy, and theaters are understandably wary of cell phone use in theaters. Not only do we want to show studios, cinemas and distributors that we take theater etiquette seriously, but we need to show them that equal access to movies is a mandate from our community.

Disney•Pixar has set up an open line for your stories, and it’s crucial that you weigh in to tell them how much this matters. Send your audio description testimonials and experiences to dmaappfeedback@pixar.com.

 

Every Pixar Film Is Now Accessible with Mobile Audio Description from Disney

Sixteen Disney Pixar titles now available with mobile audio description for the blind

Audio Description — the extra audio track that narrates film action for people who are blind or have low vision — has been around for decades, but even if you’re blind, you might not use it. Why? Ironically, often the problem with audio description is not really the audio description. The problem is in how AD is delivered — or rather, not delivered. For years, the LightHouse has heard and advocated for blind filmgoers who simply aren’t able to pay for their movie and enjoy it in the format of their choice. If you’re blind at the movies, you know about the broken receivers, the strange formats, poor public education and training, and the many other intervening factors that have continually stymied AD availability across movie theaters and in-home systems, ultimately stonewalling the blind film-watching experience.

Starting today, that’s changing. With a new, major update to the Disney Movies Anywhere app, you can now take control of your own personal audio descriptive track, on your own smartphone, on your own terms.

This brand new, free, mobile audio description from Disney Movies Anywhere is smart and user-friendly; it listens and syncs automatically with their films (starting with the sixteen classic Disney•Pixar titles), including today’s home release of The Good Dinosaur. In accomplishing this, Disney•Pixar is leading the way for accessible films; and soon, we at the LightHouse are confident that this mobile Audio Description experience will be possible for all movies, everywhere.

Disney Movies Anywhere - click to download from iTunesA project that originated at Pixar Animation Studios in Emeryville and was taken on by the engineers at Disney, this new accessibility system using an app and a smartphone to access audio description is not only a passion project for the good folks at these companies, but Pixar and Disney have seen to it that key members of the blindness community have been given a chance to provide early and influential developmental feedback every step of the way. In this regard, the LightHouse has contributed feedback, tested for quality assurance, and now we’re proud to help spread the word.

At an event at Pixar in December, part of an unprecedented and ongoing collaboration between LightHouse for the Blind, the Blind Babies Foundation and Guide Dogs for the Blind, we invited nearly 200 blind people from organizations all around the Bay Area to download the app to their iPhones and iPads and test out the technology at a private, red carpet screening of The Good Dinosaur. The response was universal acclaim. The app’s beta version worked seamlessly. People both blind and sighted left the event joyously; celebrating the idea of being able to go back to the movie theater or watch a movie in their homes exactly the way they want.

How Does It Work?

It’s incredibly simple. If you already have a Pixar film that you’d like to watch with audio description, all you have to do is go to the app store and download the Disney Movies Anywhere app. When your movie starts playing (on a separate device or television), open up the app and locate the film. Then click “sync and play audio,” and the rest is done for you. Note that currently this works only for those running iOS 7 or later, with more platforms to come.

For more detailed instructions, visit Disney’s website, or download this special fact sheet to get you started.

What’s Next

More access audio description! This not only means Disney•Pixar is making their movies more personally accessible, but will require the participation of other film studios and distributors to help the blindness community promote accessible movie systems that work and are controlled by the user.

Just because Disney is the first movie studio to take the delivery method of audio description seriously, doesn’t mean it’ll be the only one. There are 285 million visually impaired people in the world — that’s 285 million people who, if given an accessible way to enjoy great movies, would be fans and customers for life.

This spring, we’ll be introducing mainstream audiences to this and other great new accessible technologies at a number of conferences, starting with a special LightHouse panel at SXSW on March 15. More on that soon, so stay tuned.

How Can I Help?

The best thing you can do is spread the word and send us feedback. There are lots of blind people out there who don’t think audio description is for them, many because they’ve never had a positive, easy experience getting it set up and calibrated. With these barriers gone, Pixar’s sixteen world-class titles are now accessible in a whole new way.

The LightHouse knows that nothing comes out perfectly the first time, and we’re already hard at work identifying new kinks and challenges in this brand new technology to make sure that the next version of the app is even better. To this tune, our friends at Pixar have set up a special feedback email address so that you can sound off with your comments, observations and helpful feedback. Just send an email to dmaappfeedback@pixar.com.

To contact us for inquiries about this or any of LightHouse for the Blind’s many technology initiatives, email press@lighthouse-sf.org.